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Additionally, the reports showed that despite competitors efforts to slow VIZIO’s growth by offering lower priced HDTVs, VIZIO still experienced Year-Over-Year growth in FPTV sales with an increase of 18%, selling 803,000 units, meeting VIZIO's projected sales goals.
“VIZIO in the second quarter maintained the No. 3 position in the North America flat-panel television market due to its increasing plasma shipments, particularly in the 32-inch size range,” said Riddhi Patel, principal analyst, television systems, for the market research firm, iSuppli Corp., El Segundo, Calif. “The company is likely to remain a top player in the flat-panel television business in the second half as the market’s focus shifts to 120Hz refresh rates for LCDs and pricing becomes an increasingly important factor.”
Furthermore, VIZIO plasma display panel (PDP) business experienced a year-over-year growth by 225%, selling 240,000 units, and ranking #2, overtaking Samsung with 25% market share. Specifically, VIZIO's highly popular 32" Plasma HDTV (model VP322) yielded 18% of the entire PDP category during the 2nd Quarter alone.
"VIZIO continues to be among the leading flat panel TV companies in the North American TV Market, rising to #2 in PDP shipments according to DisplaySearch's Q2 '08 shipment data. The introduction of the high performance XVT series flat panel TVs expands VIZIO's portfolio into a premium class of products, but continuing with their value-based pricing proposition," said Paul Gagnon, Director of North America TV Market Research, DisplaySearch.
“VIZIO has had an outstanding impact in the plasma market. Their 32” and 42” models were outstanding performers proving that plasma TVs in mid-sizes can be a growth area for the technology. In fact their VP322 alone represented 18% of the category in Q2,” stated Tamaryn Pratt of Quixel Research. “Their recent announcement to grow into higher performance products with XVT products while maintaining their value pricing should reward the brand with additional market share while remaining in step with today’s economy.”
"We at VIZIO believe the benefits of both Plasma and LCD technology make them ideal solutions for our customers. They choose VIZIO because our HDTVs are packed with exceptional style and world class video quality,” stated Laynie Newsome, VIZIO VP, Sales and Marketing Communications. “We provide the strongest all around value statement in the HDTV business today.”
About VIZIO
VIZIO, Inc. "Where Vision Meets Value," headquartered in Irvine, California, is America’s HDTV Company. In 2007, VIZIO skyrocketed to the top by becoming the #1 selling brand of flat panel HDTVs in North America and became the first American brand in over a decade to lead major categories in U.S. TV sales. VIZIO is committed to bringing feature-rich flat panel televisions to market at a value through practical innovation. VIZIO offers a broad range of award winning Plasma and LCD HDTVs including the new XVT series. VIZIO’s products are found at BJ's Wholesale, Circuit City, Costco Wholesale, Sam's Club, Sears, Walmart and other retailers nationwide along with authorized online partners. VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Good Housekeeping's Best Big-Screens, CNET's Top 10 Holiday Gifts, PC World's Best Buy among others. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.
The V, VIZIO, Where Vision Meets Value names, phrase and symbols are trademarks or registered trademarks of VIZIO, Inc. All other trademarks may be the property of their respective holders.
Source: VIZIO, Inc.
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