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According to a 2007 Computer-Sourced Audio Consumption Study conducted by the CEA, about 35% of PC audio consumers are viewing movies and TV shows an average of over 7 hours a week while over 77% are listening to music for about 9 hours a week on their PCs. The vast majority of home desktop PC audio listeners use external speakers. However, only 9% of these external speaker users are connecting to speakers with a surround sound configuration of four or more speakers. “Although people are starting to enjoy movies, TV and music on their PC, many of them do not want to setup a traditional 5.1 speaker system to enjoy surround sound,” said Tim Leehane, director of product marketing for Logitech’s Audio business unit. “Incorporating SRS TruSurround HD into the Logitech Z Cinéma speaker system provides our customers with outstanding audio quality and a unique surround sound experience from their PC with a minimum of effort and setup. The difference is dramatic.” By featuring SRS TruSurround HD, the Logitech Z Cinéma speakers bring cinema quality sound to the PC without the clutter of extra speakers or wires. The Z Cinéma speaker system, consisting of two satellite speakers and an eight-inch subwoofer, is able to realistically reproduce a full frequency range providing accurate, crystal clear sound. SRS TruSurround HD receives input from a multichannel audio source and delivers a truly realistic 5.1-speaker surround sound audio experience from 2.0 or 2.1-speaker configurations. The “phantom” speakers appear to extend all around the room, producing a distinctly immersive surround “We are excited about our partnership with Logitech and the inclusion of TruSurround HD in the beautifully crafted Z Cinéma system,” said Mike Franzi, VP of Sales and Licensing at SRS Labs. “Both companies acknowledge the benefits of integrating our advanced surround sound and audio enhancement technologies into Logitech products, offering consumers the best possible audio experience from their PC.” SRS TruSurround HD is based on the company’s highly popular, and the world’s number one virtual surround technology for flat panel TVs, SRS TruSurround XT®. As the trend to turn the PC into a true entertainment unit continues to grow, it is a natural progression for SRS to work with leaders in PC and PC accessory manufactures to deliver a natural, realistic surround sound experience to environments that is not highly conducive to multi-speaker configurations. About SRS Labs, Inc. Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
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Press Contact: |
SRS Labs, Inc, Contact: Cyndee Pelino, Marketing Manager 949-442-5518 cyndeep@srslabs.com |
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