Today, you are no longer buying a TV, you are buying an experience...

In the days of SDTV (Standard Definition TV) and CRT’s (tubes), buying a TV was relatively easy. You decided what screen size you wanted and figured out how big a cabinet you could fit in your house and away you went. Manufacturers offered different quality levels and, towards the end, there were flat tubes versus the traditional rounded tubes, but the choices were relatively straightforward.

THINGS HAVE CHANGED. With a traditional TV, you were clearly watching a device (like a radio with pictures). Now the sense of looking at a device is disappearing, and you are more directly experiencing the actual content. How convincing that experience is depends on a number of performance factors and personal preferences.
 
The Flat Panel TV Buyer’s Guide leads you through a step-by-step explanation of the terminology and technology of HDTV, and describes to you the choices you’ll have to make when determining just which set to buy.  Written by Alan Kraemer, Chief Technology Officer for SRS Labs, the guide’s goal is to assist you in making the most of your FPTV (Flat Panel TV) investment--before you go into the store to shop.  This information will make you a better informed consumer and help you to make exactly the right choice for your home entertainment centerpiece.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Press contact:
Chuck Back
Account Supervisor
Noyd Communications Inc.
232-D Manhattan Beach Blvd
Manhattan Beach, CA 90266
310-614-2358
chuck.back@noydcom.com

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