April 1 2008 – Audio Coding Specialist, APT, today announced a strategic marketing agreement with SRS Labs (NASDAQ: SRSL), the industry leader in surround sound, audio enhancement and voice processing technologies.  The agreement between the companies enables a combined fast-to-market technology solution which delivers the highest quality audio performance for Bluetooth devices. The two companies will demonstrate the combined solution at the CTIA Wireless event in Las Vegas, April 1-3rd at the Mtertainment Pavilion in booths 4427-H and 4427-QQ.

The first product release of the agreement will see APT’s apt-X® technology combined with SRS WOW HD™, providing an advanced leap in sound quality for Bluetooth versus the standard sound quality of SBC. The resulting offering will deliver a significant improvement over standard SBC for both audio and video streaming, providing device makers and consumers with audiophile quality sound for the first time on their Bluetooth devices.  As part of the agreement, APT will also perform a series of technical implementations of SRS technologies onto the CSR BlueCore 5 platform, assuring a continued innovation stream that will provide consumers with highly sought after improvements to Bluetooth audio.  Mike Canevaro, VP of Business Development for APT said, “We are delighted to be working in partnership with SRS Labs. apt-X® is regarded as the de facto standard for high quality audio delivery throughout the professional audio and broadcast markets.   The combination of the apt-X® codec and SRS’ advanced audio solution, SRS WOW HD™, will be especially attractive to device makers who want to stay ahead of the competition in delivering highly innovative stereo Bluetooth products.”

apt-X® is a professional grade algorithm that brings true hi-fi quality, exceptional low delay and strong error resilience to wireless audio, all attributes that align well with Bluetooth streaming.    SRS WOW HD™ is the world's leading audio processing technology designed to expand the size of the audio image while ensuring a rich, superior bass response and clear, high frequencies.  

“Current offerings in the Bluetooth market fall quite short of consumer expectations for high quality audio,” said Alan Kraemer, SRS’ Chief Technology Officer.  This partnership will create a series of technical innovations, paving the way for what we believe to be the best possible Bluetooth listening experience for consumers.”

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About APT Ltd.
APT Ltd has established itself at the forefront of the audio compression industry with nearly 20 years specialist experience.  Developers of the highly acclaimed apt-X® suite of algorithms, the company also develop and manufacture the WorldNet and WorldCast series of hardware audio codecs which incorporate apt-X®  technology. These products enable the transport of AM, FM, DAB, HD radio and multi-channel audio over a variety of telecom links such as IP, ISDN, X.21 and E1/T1.  Many major public service and commercial broadcasters and telecommunications companies worldwide rely upon APT codecs for their Studio to Transmitter Links, Studio to Studio Links and Outside Broadcast to Studio Links.  Loyal customers include the BBC, Korean Telecom, ORF (Austria), SBS (Sweden), Sirius Radio and NPR (USA). APT also licenses the apt-X® suite of audio algorithms to many of the world’s most prestigious OEMs in the broadcast and professional audio industry, security organisations and the consumer audio industry.  Headquartered in Belfast, Northern Ireland, APT has sales offices in Japan, Germany and the USA.  For more information visit www.aptx.com

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Initially based on audio technologies developed at Hughes Aircraft, SRS Labs now holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com

Press Contact:
Jim Noyd
Noyd Communications Inc.
310-374-8100
jim.noyd@noydcom.com

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