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| The VIZIO 42, 47 and 50 inch TVs will have SRS TruSurround XT | |||||||||
in television shows and movies and creates an immersive theater-like entertainment experience over the TV's built-in stereo speakers. With the size of the bezels shrinking in each new generation of flat panel TVs, audio quality becomes a greater concern because the drivers are also becoming increasingly smaller. With TruSurround XT, it is possible to provide correction for even the smallest speakers, regardless of whether they are down-firing or side-firing. The result is an engaging surround sound effect without the clutter, wires, added expense or complexity of a multi-speaker configuration. "VIZIO prides itself on offering the most affordable HDTVs at any size, yet, we also want to provide our end users with the most current features and quality available," said John Morriss, VIZIO vice president and general manager of VIZIO’s TV Business Unit. "With the physical constraints of today’s slimmer FPTVs, an optimal audio experience is a greater challenge. Working closely with SRS’ engineering team to custom-tune TruSurround XT to fit our product requirements, we’ve been able to ensure that our customers receive the highest quality surround sound experience from VIZIO TVs. We are very pleased to partner with SRS Labs to deliver state-of the-art audio performance that supports our aggressive business model,” added Morriss. A 2007 Consumer Electronics Association (CEA) report found that 76% of all flat panel TVs are used without a separate audio amplification system and, therefore, consumer are left to rely on the internal speakers of the television when watching TV. In another study conducted by MarketTools, when asked what consumers would like to change about the TV they watch most often, consumers ranked “Better Sound” second, just behind larger screen size. Through the inclusion of SRS TruSurround XT in their TVs, VIZIO is providing consumers a cost effective solution to experience superior sound with high quality surround effects, drastically improving the experience of watching DVD movies and multichannel TV broadcasts. “We are excited about this new strategic relationship with one of the leading flat panel TV brands in the US. The combination of our innovative technology designs and the ability to customize TruSurround XT for optimum performance with VIZIO products enables us to provide a great entertainment experience without any extra components, wires, or expenses,” said Allen Gharapetian, VP of Marketing for SRS Labs. VIZIO will initially ship three models with SRS TruSurround XT, which includes a 42 and a 47-inch LCD plus a 50-inch plasma. Starting in the second quarter of 2008, these models will be available at Costco, Sam's Club, Wal-Mart, Sears, K-Mart and Circuit City.
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To celebrate this announcement, SRS Labs is running a sweepstakes together with its sponsoring partner, VIZIO, to give away 3 flat panel TVs featuring SRS TruSurround XT surround sound technology (a 42” and 47” LCD and a 50” Plasma). The sweepstakes will take place June 10 – July 4, 2008. To enter for your chance to win, please visit www.srslabs.com/TVsweepstakes. |
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About SRS Labs, Inc. Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
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Press Contact: |
SRS Labs, Inc, Contact: Cyndee Pelino, Marketing Manager 949-442-5518 cyndeep@srslabs.com |
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Note for press only: |
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