CHATSWORTH, CA. -- AUGUST 5, 2008 -- SANYO, one of the world’s largest manufacturers of LCD and DLP projectors, announced today they have appointed Lee Simonson as the new National Sales Manager for Retail Projector Sales.

Mr. Simonson brings extensive retail experience to his new position at SANYO. His background includes 17 years with Best Buy, starting as a buyer and finishing his career with the electronics retailer as Director of Television Merchandising responsible for over $3 billion in revenue. Most recently he lead the channel and product development for HP's Managed Home Products including Networked TV, home servers, and various other digital items.

His responsibilities with SANYO will include acquiring prominent placement in strategic retail accounts and managing the sales and incentive programs for those accounts. In an effort to minimize conflicts with SANYO's existing business channels, Mr. Simonson will be developing a new distribution channel with exclusive, non-MAP, products.

“We are thrilled to have Lee Simonson, with his wealth of retail sales experience, join the SANYO team,” stated Mark Holt, Vice President and General Manager of the Sanyo Fisher Company Presentation Technology Division. “Lee's presence allows us to approach a new and flourishing customer base that we feel will eagerly adopt our innovative and cost-effective projector products.”

Mr. Lee Simonson can be reached at 952-937-3007 or via email: lsimonson@sfc.sanyo.com

About SANYO
SANYO Electric Co., Ltd. is a multi-billion-dollar global leader in providing solutions for the environment, energy and for lifestyle applications based on its brand vision 'Think GAIA'.  SANYO Fisher Company (a division of SANYO North America Corporation, a subsidiary of SANYO Electric Co., Ltd.), based in Chatsworth, California, markets digital projectors, digital still cameras, digital media camcorders, home appliances, security video equipment, audio systems, portable and mobile electronics and HD televisions. For more information on SANYO's complete line of projectors please call 888-495-3452 or visit www.sanyoPROJECTORS.com.

SANYO Contact:
David Berkus
818-998-7322
dberkus@sfc.sanyo.com